Account Executive
Are you ready to help local businesses thrive while building your own successful sales career? KSAW in Twin Falls, Idaho is seeking a dynamic Account Executive who will help local businesses realize growth opportunity by reaching customers through compelling multi-platform advertising solutions. This role offers the perfect blend of relationship building and strategic selling, with access to a full array of advertising solutions including Over The Top (OTT) video, search strategies (SEO/SEM), social media strategies, digital display and e-mail targeting, as well as broadcast television.
What You'll Do:
- Sell advertising solutions to local and regional businesses and advertising agencies
- Apply the Scripps Sales Process (SSP) to analyze current and prospective customer needs and apply customized advertising solutions that provide return on their investment
- In addition to television commercial airtime sales, facilitate the customer's ability to take advantage of the full array of digital marketing options available
- Independently prospect, secure appointments, perform needs analysis, develop customized solutions, present and close sales to develop and maintain new business from traditional and non-traditional advertisers
- Use ratings data, qualitative information and market trends to negotiate program ratings and advertising rates with advertising agencies in order to maximize revenue as well as develop custom solutions for new advertisers
- Serve as a trusted advisor with new and existing clients, provide best-in-class customer service, grow accounts, and gain additional business from referrals
- Perform client services, including but not limited to media avail negotiations, presentation preparation delivery and execution, copy writing, credit applications and collection of revenue due
- Effectively and proactively manage a sales funnel by way of Customer Relationship Management (CRM) systems, monitoring and achieving key performance indicators and expected activity levels
- Contribute to the creative development of campaigns though client communication and needs analysis, storyboard and concept creation, and assistance in production aspects
- Build and maintain strong client relationships, which may include entertaining prospective and existing clients
- Perform routine administrative functions of a media salesperson including makegood resolution, continuous update of CRM system with activity, account information and pending revenue, and communication with sales leadership regarding the status of accounts
- Perform other duties as assigned
What You'll Need:
- BS/BA in related discipline preferred or equivalent years of experience
- Generally 2+ years of proven sales success preferred
- Experience in strategic account management, broadcast ratings and digital execution preferred
- Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits
What You'll Bring:
- Highly self-motivated and goal focused
- Highly creative and innovative thinker
- Strong influencing, selling and upselling skills
- Effective teamwork and collaboration skills
- Very strong analysis and data interpretation - able to translate needs and research data into sound marketing proposals
- Exceptional verbal and written communication skills
- Outstanding presentation abilities (in person/virtual, small/large groups, all levels)
- Strong time management and organizational skills
- Proficient with Microsoft Office (Word, Excel and PowerPoint)
- Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms (E.g. Skype, WebEx, Zoom or MS Teams etc.)
Where You'll Live, Work and Play:
Twin Falls, Idaho offers the perfect blend of small-town charm and outdoor adventure in the heart of the Magic Valley. Known as the gateway to some of Idaho's most spectacular natural wonders, Twin Falls sits along the dramatic Snake River Canyon, home to the famous Shoshone Falls - often called the "Niagara of the West." The city provides an affordable cost of living with easy access to world-class recreation including hiking, fishing, and water sports.
The Magic Valley region is renowned for its agricultural heritage and growing business community, creating abundant opportunities for building lasting client relationships. Twin Falls boasts a thriving downtown area with local restaurants, breweries, and cultural events, while outdoor enthusiasts can explore nearby attractions like the Perrine Bridge - a popular BASE jumping destination - and countless trails throughout the Snake River Canyon. With four distinct seasons and over 300 days of sunshine annually, Twin Falls offers an exceptional quality of life for those seeking both professional growth and outdoor adventure.
What We'll Offer:
- Extensive Scripps Sales Process training
- Uncapped sales commission
- Monthly allowance for mileage and cell phone
- A career path to grow your professional experiences
- Full medical, dental and vision benefits, as well as certain other health and wellness benefits
- Retirement savings plan with company match
- Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.