Job Details

Senior Insights Manager, Marketing Insights

As a Senior Insights Manager, Marketing Insights, you have responsibility for building enterprise-wide empathy and understanding of consumers based upon important demographics, behaviors, needs, and attitudes. You will be responsible for designing and executing guest or consumer research to support key initiatives. You will be the primary contact for internal partners and will identify the appropriate research method, data source and vendor/supplier to execute work. Lead the design, execution, and measurement of advertising campaigns across all media channels, ensuring alignment with organizational objectives and delivering insights and strategic recommendations to senior leadership. Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

About you:

• 8+ years of consumer insights or market research inclusive of advertising measurement or marketing analytics.
• Experience working with marketing measurement solutions that include, but not limited to: campaign tracking, creative testing and development, brand lift studies, and experiential measurement; marketing mix modeling and multi-touch attribution modeling.
• Ability to craft a compelling narrative around data and insights that makes them accessible and persuasive to senior leadership, stakeholders, or cross-functional partners.
• Evaluating potential risks based on data-driven insights and developing strategies to mitigate those risks.
• Ability to identify underlying causes of business problems through data and research rather than just surface-level symptoms.
• Ability to define and track Key Performance Indicators (KPIs) to measure business performance and ensure alignment with strategic goals.
• Synthesize data from multiple sources (e.g., Nielsen, MRI, SNL Kagan, and internal sources) into clear, compelling narratives
• Strong foundational knowledge of qualitative and quantitative research methods and tools, including the ability to diagnose data irregularities.
• Capable of managing multiple projects simultaneously.
• Ability to manage external vendors, including market research firms and data providers, ensuring quality and timeliness of projects.

This position may be considered for a Remote or Hybrid (known internally at Target as "Flex for Your Day") work arrangement based on Target's needs. A Remote work arrangement means the team member works full-time from home or an alternate location that's not a Target location, does not have a desk at a Target location and may travel to HQ up to 4 times a year. A Hybrid/Flex for Your Day work arrangement means the team member's core role may be performed either remote or onsite at a Target location depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target.