Job Details

A company is looking for a GTM Product Specialist.Key ResponsibilitiesLead product engagement in sales cycles, participating in prospect meetings and addressing objectionsConduct market intelligence to inform product positioning and roadmap based on competitive trendsCreate and maintain sales enablement materials to support the sales team in communicating product valueRequired QualificationsStrong working knowledge of the US banking industry, with a preference for small business banking experience3+ years in product marketing, solutions marketing, pre-sales, or GTM roles within US financial servicesExperience in developing buyer personas and competitive positioning for software productsFamiliarity with the product development lifecycle and ability to translate market feedback into requirementsHands-on experience in creating sales enablement materials such as pitch decks and battlecards